Step 1. Creating your own customised QR starts with selecting the type of QR info you want to generate (see the drop down list below) and then entering the relevant information. Different types of QR are treated differently when they are read by a QR reader on an Android device. Your device will normally ask whether you want to add info from a Contact Detail QR to your address book, and whether you want to send an email to the address identified by an Email Address QR ... and so on.
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Enter the latitude and longitude of your chosen location. The resulting QR when read on a mobile device will usually offer to open a map to show this location. For well known locations, Wikipedia will often display the co-ordinates at the top right of the entry; click the link to be shown the latitude and longitude. For the town of Zermatt in Switzerland for instance, latitude and longitude are 46.016667, 7.75.